When attracting people to your brand’s website, the first impression is everything. Forbes reports that users only take 0.05 seconds to form an opinion when visiting a web page. With over 10,000 sites created hourly, how do you think your small business can seek validation from its target audience?
Did you know that the first impression of a website is 94% design-related? That means your web pages should be designed so that the content hooks customers and offers a good experience.
As a non-tech startup, you might think interactive and gorgeous website visuals are a thing of luxury only afforded by big brands. But did you know that you don’t need a massive marketing budget or third-party web designers? You only need an AI website builder.
In this blog post, we’ll discuss why non-tech small businesses should use AI to generate images for their websites.
The Importance of Visuals on Your Website
Have you ever landed on Getty’s Persepolis Reimagined website? In 2023, this website won the Art Design Webby and the People’s Voice awards. The landing page creates a unique immersive experience that helps you explore a virtual realm during the reign of King Xerxes.
Similarly, Hyer received the Website of the Month and CSS Design awards in 2022. The visuals and illustrations used on their web pages make a strong impression on visitors.
Your company’s typography, logo, color palette, and page layout fall under ‘visuals’ for your website. Getting them right can benefit you in the following manner:
- Enhances comprehension, consistency, and user engagement
- Grabs attention and conveys information effectively
- Improves retention of information because of an increased appeal
- It helps establish brand identity and credibility
- Eases navigation and understanding of complex website concepts
Your non-tech startup will surely benefit from high-quality images, infographics, and videos. With AI website generators, you can enhance the visitor’s experience through compelling and vibrant visuals.
How Can AI-Powered Image Generation Help?
According to Hocoos, AI tools can help streamline website creation and management, increase productivity, enhance the user experience, optimize site navigation, etc. The thing is, AI website generators can come in handy only if non-tech small businesses know how to use them.
Ideally, you can use such tools for image generation and editing due to the following factors:
- You won’t need any design experience to generate images.
- There’s a reduced cost because these tools only charge USD 150 a year.
- Your website will benefit from increased efficiency and effortless scaling.
To gain all these advantages, you must use authentic visuals that resonate with your brand. Moreover, consistency with colors and typography is important. You can also rely on illustrations to boost credibility. Remember to experiment with multimedia and interactive designs for your non-tech startup.
The Practical Applications of Image Design With AI
Did you know a website’s click-through rate increases by 42% with a good-quality visual? According to John Medina, you’ll remember 10% of the information if you hear or read it after three days. However, a picture can make you remember 65% of the same thing.
That’s why it’s crucial for small businesses with no website design knowledge to leverage AI tools. For that, you’ll need to understand a few practical applications first. Some of them include the following:
Logo Design
Most AI generators are free and can create fabulous-looking logos. Let’s say your non-tech startup has an eCommerce website for a clothing store.
To get the best logos for your brand, you can simply input your apparel-specific business requirements. The tool will then be prompted to generate a few logo variants and graphics that resonate with the ‘clothing’ idea. Based on that, you can select a design that suits your eCommerce brand.
Image Generation
AI website generators usually come with thousands of stock images and an increased image upload feature if you subscribe to the right pricing model. Therefore, you can create stunning images within a few minutes by providing the right prompt.
The best part is that you can make edits to the generated images if you aren’t satisfied. This AI image editor can help you remove unwanted objects and extend photos without design skills or expensive software. As a result, you can create flawless and professional-quality elements.
Remember, don’t settle for generic and cheap images for your Common Mistakes in website design. Your non-tech startup won’t need professional help if you can use AI to make the web pages visually appealing.
There are AI website builders that offer image editor and logo generator features for websites. With these, you can easily create stunning visuals for a meager amount. As a result, non-tech small businesses can compete with big brands and meet their marketing expectations.
All in all, AI tools can help you reach your target audience by establishing your online brand identity. Are you ready to generate logos and images for your website without any technical or design experience?
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